Typology of young rural agricultural entrepreneurs: A case study in Colombia
Abstract
Objective: To identify and categorize different types of rural entrepreneurs based on a set of entrepreneurial characteristics and dimensions.
Design/Methodology: An exploratory research design with a quantitative approach was employed. Firstly, a questionnaire was administered to 368 rural youth in the department of Caldas, Colombia. Subsequently, the data were subjected to statistical cluster analysis to develop a typology of rural entrepreneurs.
Findings: The analysis revealed three distinct groups of rural entrepreneurs. Cluster 1, “Disinterested Youth”, accounts for 47% of the sample and is mainly characterized by a lack of interest in remaining in rural areas. Cluster 2, “Committed Youth,” represents 12% of the sample and includes individuals engaged in productive projects lasting one to five years, who also possess valuable skills for venture development and receive family support. Finally, Cluster 3, called “Young Initiators,” comprises 41% of the sample and stands out for its lower participation in entrepreneurial projects and a reduced propensity for risk-taking.
Conclusions: The findings suggest that promoting rural entrepreneurship can encourage young people to remain in their rural territories, provided that there is strong family support and active involvement from the government and academic institutions in skills development.
Originality: This study contributes to the existing literature on rural entrepreneurship by offering a comprehensive analysis of entrepreneur typologies, specifically addressing key issues related to youth migration and retention in rural areas.
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